At that time, European hybrids were mainly used in Quebec for planting and producers were troubled with limited crop production due to cold winter weather.
By the end of the 1990s, North American hybrids dominated the province and Quebec viticulture experienced a second wind. These hybrids are by nature more tolerant to cold climates, better-facilitating grape growing and more substantial yields.
An increasing number of grape enthusiasts (or enthusiast viticulturists) decided to embark on the adventure and planted numerous vines in varied regions of the province, making viticulture in Quebec a serious pursuit.
Dynamism and the willingness to build an alternative wine industry outside of standard grape varieties made Quebec’s growers an excellent choice for the VitiNord 2009 edition.